If you're in B2B and rely on repeat transactions, you cannot afford to overlook this area of your business. It's a goldmine.
It costs you so much to gain a customer and so little to retain them. A small amount of effort goes a long way in this space.
Customer Retention is a key pillar of your customer maximisation strategy, overlook it at your own peril.
Thank you for taking the time to read and for investing in better thinking.
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Until then, Onward & upward, Jake